Seismic Website Redesign
As a market leader in sales enablement, Seismic’s outdated website wasn’t conveying its authority. Competitors were gaining ground because the site lacked clarity, visual appeal, and an optimized conversion path. Our approach was simple: a user-centered, data-driven strategy to align design with business goals and a streamlined customer journey informed by pain-point analysis. My design lead and I were tasked with crafting 50+ redesigned pages with a consistent visual identity, a new search feature for improved discoverability, and a scalable design system for long-term efficiency. Check it out here!
In terms of project impact, in just 12 weeks, we redesigned Seismic’s website, increasing bookings by 56% year-over-year (16% organic), boosting demo requests by 32%, and reducing bounce rate by 26%. We also attained +56% YOY bookings, +32% demo requests within 6 months, and 50+ redesigned pages with consistent visual identity. Our results also included a new search feature to improve discoverability and a Scalable design system for long-term efficiency.
