Care Alliance
Care Alliance has been transforming lives through exceptional healthcare experiences for all, serving with compassion, access, and excellence for over 40 years, with 3 convenient locations in Cleveland. Over those 40 years, they matured, grew, and wanted a brand that reflected who they are now versus who they used to be. We were tasked with making this legendary institution feel a bit warmer, more welcoming, inclusive, and modern. We obliged.
The emblem we created represents they’re helping hand, compassion, and medical expertise. We introduced a color palette that didn’t eliminate the cooler blues, but warmed them up slightly with Indigos, violets, and splashes of orange. We had the pleasure of art directing the photography, updating what they had to have more of an authentic and engaging feel.
This was a full rebrand that touched almost every aspect of Care Alliance. This included web design. We help improve the user interface, making the usage flow easier and the information more digestible. We permeated the site with our new fonts, patterns, and color palette, which in turn gave the warm and inviting feeling we were chasing. It was an absolute pleasure partnering with Evolved Tek to help bring the web design to life. After launch, Michael Weston, Director of Strategy & Engagement, had this to say, “It’s been a week since we launched and already, I’ve received overwhelming amounts of positive feedback about the site! Our internal teams, board, and partners have all been raving about how aesthetically pleasing, easy to navigate, and interactive it is. I want to give you all major kudos for this work! You all have done great work in elevating our online presence and I greatly appreciate it.”
Uniforms, PowerPoint templates, brochures, business cards; nearly every aspect of Care Alliance was updated. This was truly a dream project for us. We look forward to seeing how Care Alliance uses its new brand on a day-to-day basis, serving its community with empathy and professionalism.